Peykan Nebioğlu founded Alchemy House with his mother, Toxicologist Pharmacist Ferda Doğruöz, in 2017. Their aim was to produce natural yet effective cosmetic products that are clean, free of harsh chemicals and sustainable. In 2021, Peykan Nebioğlu has been honored by Facebook Meta and has been chosen as "an exceptional and fearless woman", "creating magic everyday" "designing and sharing ideas while inspiring and empowering millions of other women across the region through their talent, passion and perseverance" in #Shecreates Women of 2021.