After studying various areas of design, Pelin Dumlu (b.1984) decides to focus her efforts in the area of fashion. Today she incorporates her interior architecture, product (Domus Academy, Milano) and fashion design (Esmod, Istanbul) knowledge into her own fashion label, White Posture. 
White Posture is a premium fashion brand that specializes exclusively in White shirts for modern confident women who express their strength and individuality in the clothes that they wear. Founded by designer Pelin Dumlu in 2013, her up and coming Istanbul fashion brand stands out with its clear-cut collars, straight lines and craftsmanship.
White Posture brand which sets out to bring more different and dynamic perspective to white shirt fashion, always inspired by art and architecture and creates noteworthy stories adapted on clear-cut geometrical forms and also well-known with using fine quality cotton fabrics.