Inspired by city life, architecture, art and light, Urbanbake creates unique, contemporary jewellery pieces. The designer of the brand, Sebnem Gemalmaz, a Stockholm based lighting designer/ Istanbul based urban planner, is experimenting different materials like clay, concrete and electronic pieces to tell recycled urban stories. Sometimes architectural details of a great building, sometimes a little scene is captured in the city can be a formgiver of her design. The design simplicity of the brand is derived from Scandinavian grace that influenced the designer deeply, during the years she lived in Stockholm; the humour and the colours of the items are the reflection of the chaotic and magical life of Istanbul.