Joon produces good designs by evaluating the knowledge and skills of producing communities, advocates sustainable and ethical production. Joon uses all income to strengthen disadvantaged producer communities aconomically. There ara hundreds of producer communities in Turkey who want to stand on their feet with their skills. Contributing to the creative and productive lives of these communities is most valued impact goal. Design is a tool for us to empower productive communities. We make the designs most suitable for the knowledge and experience of the producer communities, while we build systems that match their living conditions.