Hooop the Bag® is an extra-ordinary bag project which was born on an embroidery hoop in 2012 in Milano. The story began on the new chapter of my life in Milano by meeting with those old friends that I remember from my childhood; those divine hoops that were used for making fascinating embroideries, and needleworks by my grandmother’s and my mother’s hands… and those same hoops that was taken apart from the colourful and cheerful crafts when their task was over and thrown away, and losing their chance of becoming a part of a dazzling and enthralling piece of artwork…